Portfolio

Goal

Quantify user sentiments by presenting a singular user group with product design variations, specifically element placement and UX copy, and asking those users to choose their favorite and explain their choices. This test also included elements of a usability review; users were asked to identify critical features and functions of the prototypes that they were exposed to.

Planning & Recruitment

By collaborating with stakeholders and reviewing the prototypes, a 30-hour study scope was finalized. Then, a Research Plan and relevant materials were created, namely the Preference Test Survey shared via Typeform with users recruited via email campaign and a HubUX campaign. Users were compensated for their time with a $10 e-gift card.

Progress was systematically reported to stakeholders via Slack, email, Loom, and weekly syncs.

Key Findings:

• Analysis of users quantitative and qualitative feedback revealed the preferred design elements, narrowing down the 3 prototypes to a single “winner.”
• An interesting trend for one design variable warranted further investigation.

Condens Report: https://app.condens.io/p/aDtx7ctGDpafOD6EQgrR0
password: sleeptank

Data Analysis & Outcomes

• Thematic Categorization of Feedback: Quantitative feedback was analyzed via Typeform and Google Sheets, qualitative feedback was analyzed via Condens.
• Research Insights & Recommendations: Insights revealed by trends in user data and the quantitative/qualitative feedback supporting those insights were reported via Condens.
• Continued Engagement: The actionable findings reported prompted the product team to adjust product plans, opting to pursue additional paths of discovery and further research to inform development efforts.