Zeila Hobson

Mobile Vision Clinics Implemented:
45+
Patients Served Via Mobile Vision Clinics:
400+
Patients Served via Large-Scale Vision Clinics:
1,728+

User Studies Implemented:
77+
Research Projects & Publications:
15+

A sustainable fashionista with a keen eye for design and an unabashed bleeding heart, Zeila is a transformative business and mixed-methods research professional currently managing the UPMC Community Ophthalmology & Remote Access Programs (CORAP) at the UPMC Vision Institute.

Zeila’s team provides mobile vision clinic services in Allegeny and the surrounding counties, coordinates large-scale, multi-partner clinic events that deliver low- to no-cost care to hundreds of patients, supports the development and implementation of ophthalmology telehealth services, studies/mitigates barriers to care to improve patient outcomes, and builds durable partnerships with Pittsburgh-based nonprofits and social service organizations. Her work sits at the intersection of healthcare delivery, human-centered research, and community trust-building.

With proven leadership in cross-sector program design and execution, Zeila approaches each clinic deployment and remote ophthalmology initiative with patient autonomy and dignity as guiding principles, centering outcomes, qualitative feedback, and operational learning to continuously refine programs and workflows.

Zeila thrives in strategic roles that demand adaptability and accountability. She’s motivated by opportunities to expand impact through thoughtful growth and system-level creative problem-solving, particularly in the service of historically underserved communities.

Testimonials

“Your enthusiasm was contagious. We’re pleased with your progress and believe in the value of this program.”

Karen Feinstein, President and CEO @ Jewish Healthcare Foundation


“I wanted to let you know that you made a very big impression on our friends from the Jewish Healthcare Foundation. Thank you for all you do!”

Lawton Snyder, CEO @ Pitt. Eye & Ear Foundation


“Having Zeila from the REEA Global team conduct a micro user study to get feedback on our user experience was extremely valuable as we transition from R&D to introducing the solution into the market and onboarding customers. Zeila was very professional and organized the feedback in an informative and easy-to-understand way.”

-Deanna Meador, CEO @ Couture Technologies

See her review on Clutch

“Everything was wonderful and we are so grateful to partner with CORAP.” -Kathleen Stanley, Social Services Coordinator @ Roots of Faith


“Our entire team, including our executive leadership, found this to be an incredibly valuable investment that allowed us to change a few things even mid-build to ensure the next version release of our product was as user-friendly as possible. It was a pleasure working with Zeila and the REEA team on this effort, and we would highly recommend any organization with a digital product seriously consider user experience research as a foundational need when building and updating their product.”

-Jessica Greenwood, Head of Product @ Shift

See her review on Clutch