Portfolio

Goal

Investigate the general usability and desirability of the user interface for End Users (clients of personal trainers) that are unfamiliar with the product.

Planning & Recruitment

By collaborating with stakeholders and reviewing the platform, a series of user research studies were outlined. A previous micro-study I conducted informed the study design: mixed methods user research involving multi-phase, months-long usability testing.

Study Scopes and findings are NDA-protected, redacted research reports can be furnished upon request.

Data Analysis & Outcomes

• Thematic Categorization of Feedback: Session recordings/transcriptions, quantitative survey data and Moderator notes were uploaded to the UXR platform Condens. All data was tagged/grouped by theme to isolate trends in user feedback. Though each session focused on different aspects of the End User journey, longitudinal questions revealed trends in user behaviors and attitudes over time. This approach simultaneously encouraged granular feedback and produced high-level insights
• Research Insights & Recommendations: For each phase of the study, insights revealed by trends in user data, the evidence that supports them (e.g video clips), and recommendations to mitigate users’ pain points were compiled into Research Reports and summarized with a corresponding Case Study Slide Deck.
• Continued Engagement: The actionable findings reported prompted the product team to develop additional research paths that led to positive shifts in their team’s attitude toward user research as well as the optimization of the product plan based on user feedback.